guide blog traffic

2016 Guide: How To Build Up Blog Traffic In 4 Easy Steps

So? What happened? Did you make a mistake in your content marketing strategy or did your readers started leaving your blog for some reason? Since you click on the link of this article, something bad happened and you’d like to get back that high blog traffic you’ve had for years… that kinda disappeared in 2016.

Or… you just want to improve your online business?

The truth is that your answer is irrelevant. We’re not trying to get to the bottom of what happened to your blog traffic but to find ways to increase the number of visitors your blog has in 2016.

In fact, this should be the first step of your strategy to build blog traffic back up. See what went wrong and start fixing it – don’t dwell too much in the past.

This small but accurate 2016 guide to build up blog traffic contains solid ideas proven to be effective over the years but also fresh thoughts applicable to the state of Internet in 2016. If a few years ago, it would have been enough to make on-site changes, this year you need to focus much more, since social search and shares are such a big part of any good marketing strategy.

How to build Up blog traffic in 4 easy steps

Driving relevant traffic to their blog should be a priority for every blogger since this will help them grow their readership and blog income. If you were successful in doing this but something happened or you just want to improve your traffic numbers, here are 4 steps you can take to achieve your visitors goals.

1. Start by writing the RIGHT CONTENT for the RIGHT PERSONA.

Taking a look at the people who read your blog is always a good idea. You can learn so much from their answers so asking them some simple questions will provide you with all the insight you need to create your target persona. Creating your blog target persona will help you understand what type of content you’ll need to publish to drive more relevant blog traffic to your online business.

When you know what your target persona is, start delivering relevant & high-quality content to your readers. Quality is a must since people tend to subscribe to your future posts and share them if they get all their questions answered. Don’t trust our word for it? Then take a look at the average content length of Top 10 SERP results provided by serpIQ

quality content blog traffic

It’s simple – quality content drives more blog traffic.

2. Focus on the longtail keywords.

While writing for your readers is a must, SEO shouldn’t be forgotten. Don’t do the mistake of optimizing your blog posts for main keywords since you’ll face stronger competitors and your blog traffic won’t see any improvements. Instead of optimizing your content to fight the big bloggers, use longtail keywords to drive traffic to your blog.

Trying to rank higher for main keywords is similar to Don Quixote’s fight with the windmills – you will put a lot of time and effort in to this quest but come up empty handed. Focusing on longtail keywords allows you to drive relevant blog traffic – just what you need for building an email list or affiliate marketing business.

3. Use other people’s content to bring new blog traffic.

After you’ve optimized your own blog content, you should focus on bringing in new visitors. There are several ways to do this and blog referrals represent your best option to drive new relevant blog traffic to your website. Here’s a small step guide to bring new traffic to your blog using other quality content:

  1. Create an account on Curately.
  2. Using the web service, discover the best content sources in your niche.
  3. Create a new blog post in minutes by adding snippets from the original blog post.
  4. Add your personal spin to the article and improve it. Don’t just copy/paste content since that doesn’t bring value to the topic.
  5. Link back to the original article and send the post author an email telling them you’ve also shared your expert opinion on the subject.

In most cases, you’ll get a link back from that quality blog post to your own. This will encourage people to check out your own content since they have a strong feeling of trust when they come from another trusted source.

4. Provide more options for your readers to absorb blog content.

If you’re just adding blog posts and thinking that’s enough to bring a high volume of blog traffic – you’re making a huge mistake. 2016 is showing us how people use various platforms to absorb basically the same content. Want to drive more targeted blog traffic to your website? Start by experimenting with other ways to provide quality content to your readers. Below are some fresh ideas to better tailor your blog content:

  • Have older blog posts that brought you a high volume of blog traffic at one time? Use that content and create infographics, slideshare presentations or eBooks.
  • Bring something new to the table – start a podcast where you discuss the latest topics in your field. Don’t forget to write blog posts for each episode.
  • Go further and create your blog Youtube channel where you post video content.
  • Use Snapchat, Meerkat, Periscope or Facebook live video to connect with your readers.

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