content boost serp rankings

3 Types of Blog Content That Boost Your SERP Rankings

Remember those times when it was enough to start your blog on a free platform such as WordPress.com or Blogspot.com, start writing some blog posts, share them with friends and then BAM! you were a blogger with an audience, web traffic, and maybe some money?

While this is still possible, it’s not what most people want. The blogging world has shifted from free blogging to online business. Say you may, but almost every person that start blogging is thinking of making money as soon as possible.

…and that’s not a bad thing. But how do we achieve this? Once people started to view their blogs not just as a place where they share their thoughts but also an income source that needs maintaining and regular updates, it all changed.

Just writing blog posts won’t cut it if you want to be seen as a successful blogger. You will need to learn a few things about content, marketing, and why not, networking. You need an overall strategy and tactics for each that we mentioned above.

3 Types of blog content that boost your SERP Rankings

We could tell you a bit about networking but that’s not why you are here, right? We didn’t think so. You want to learn more about blog content & marketing strategy and with those two things we can surely help. If you need content creation ideas, we recommend you to read the following article: Generate more Web Traffic with These 4 Content Creation Tips.

Your blog content strategy should account for more than one type of content. That being said, let’s start with the most common blog content today.

1. Regular blog posts

This is a blog post. It’s not long-form nor short-form content but something in between. Every blog post you see will have between 300 and 1,000 words and some story behind it. Adding regular blog posts to your content strategy is great because it keeps your readers entertained and web traffic high.

Regular blog posts help your website SERP rankings by allowing you to optimize for any long-tail keywords you may want to. Even more, the frequency with which you’re adding new blog posts as fresh content is telling Google that it should see you as a solid source of information for that topic. Of course, it’s not easy as that – you’ll need a keyword strategy and good website structure.

Writing daily or every other day will have a bigger impact on your audience rather than “impress” Google to boost your SERP rankings but these type of blog articles are known for driving web traffic to your website and help you rank for long-tail keywords.

If you find yourself in the need for blog posts ideas, we recommend you to try our web app – Curately so you can take advantage of the untapped potential of curated content. Basically, by using Curately to add fresh content to your blog, you will make sure that both readers and Google crawler are happy.

cornerstone content to boost serp rankings

Quality cornerstone content can be seen as the pillars of your blog.

2. Cornerstone content

Like we said before, having regular blog posts isn’t enough to have a successful blog with high SERP rankings. One of the best ways to let your readers and search engines know that you’re an authority in your field is by creating cornerstone content. This type of web content can be considered as really long-form content since one cornerstone article should be around 5,000 words.

It’s going to take you a few hours to research and write such a big piece of information but it’s worth it. By writing cornerstone content you:

  • Can optimize specific keyword phrases to boost your SERP rankings.
  • Will be seen as an authority in your field by your readers and blog visitors.
  • Will invest in your personal brand and online image.
  • Share your thoughts using a well-structured information flow that includes text, images, video or audio.

Having cornerstone content on your blog will increase the number of returning visitors since they will always come back to see the solution for the problem they had.

3. Guest blogging

If you want to be seen as an expert in your field, you’ll need to publish quality content on your blog but also on other platforms. You can post on authority platforms such as Medium.com or LinkedIn Pulse or you could choose guest blogging to get an extra boost for your SERP rankings.

While publishing quality content on Medium or LinkedIn will allow readers to see you as an expert, by choosing guest blogging, you will also earn some valuable links back to your blog or website.

When starting your guest blogging strategy you will need to respect the following guidelines if you want to get the most out of it, and by “the most” we’re talking SERP rankings improvement and personal brand growth.

  • Research before you contact people – you will need to find the best match for your blog. You want to write on other blogs that write about the same or similar subject and have almost the same type of audience.
  • Write compelling and targeted content. You will be writing a guest blog post on another website so make it impossible for them to say no to your proposition.
  • Promote that content on your own network. Both parties have to gain something from this collaboration, right? Even if you want 200 Twitter followers and 500 Facebook fans, share that content with your audience.

Comments are closed.