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4 Mistakes Bloggers Make and the Simple Way to Fix Them

I noticed something really interesting about bloggers who start their little business but soon give up because they think it’s going nowhere. After seeing how several blogs I was watching just stopped being relevant and posting new content, I took some time and analysed what went wrong.

If you discovered your passion or an online niche you think you’ll be successful in, continue reading this article and discover the top 4 mistakes bloggers make when starting their blogging business and the simple, but effective way to fix those mistakes.

Before you go any further, I would also recommend that you read my other article for bloggers: 6 proven tips to have a profitable blog, where I provide you with some great insight on what tactics you should apply to get a steady income flow from your blog.

4 mistakes bloggers make quite often

As I said before, some interesting blogs I followed ended up in shambles without any visible reason. I took some time and did a thorough analysis of their content and activity. I’m fairly confident they made the following mistakes that eventually led to their silent termination.

Blogging without a strategy

Some of the blogs I was talking about were related to technology (just an example). While they seem to add their fair share of reviews, they failed to follow up on trends, important events and product releases in their niche. After I checked their categories, I saw they were focusing on just two main topics while leaving others without regular content.

It was clear they lacked any strategy when creating their content. If you want to start a blog, don’t just write what you think people want, have a content strategy.

Not paying attention to their audience

I talked a bit about this in the previous blogging article: 6 proven tips for a profitable blog. When creating content, bloggers tend to write from the top of their head and not pay attention to what their audience would want to read.

Having product reviews on your blog is probably a good idea but failing to analyse your top converting keywords and adjust the content accordingly is a big mistake. Don’t forget to use Google Analytics, the Search Console and other research tools to find out if you could write targeted content for your audience.

Ignoring SEO.

You’d think that in 2016 almost all bloggers should know about SEO. I found out that some bloggers don’t even apply the basic SEO tactics let alone advanced strategies. I mean, you don’t have to be a SEO expert to optimize your content on an acceptable level but it seems that people overlook SEO in favor of SMO (social media optimization) or because they don’t care about it.

Ignoring Social Media.

Not only SEO gets ignored but also SMO. If you have a blog but people don’t know about it and don’t share your content, you’ll soon find yourself terminating your little business. It’s a bad idea to put all your eggs in one basket. Don’t only focus on content, or only on SEO – you need to have a balance.

content calendar

What’s the simple way to fix all these mistakes?

If you read until now, you probably saw these mistakes are somewhat related to a lack of vision and strategy for content and social media.

And yes, there is a simple solution that can help bloggers who make the above mistakes. It’s quite simple – you have to create a working content calendar for your blog.

How can a content calendar fix all these problems?

People think that if they don’t have multiple authors, they don’t need a content calendar – and that’s wrong. Planning your content can open new ways to fix the above mentioned mistakes.

When you create a content calendar you set up a strategy for your blog. Knowing what article gets published on specific dates makes it easier to keep up with trends and events in your niche.

The content calendar will also help you write for your audience. You just have to do your research and find out what your readers would want to see on your blog. Having a clear picture of present and future blog posts allows you to test new topics and see how they influence your audience.

When creating the content calendar, you will have a full list of topics you want to write about. Knowing the keywords beforehand allows you to optimize the content for specific topics. You won’t have to ignore SEO.

Adding a social media component is vital to your blog strategy. This can also be done with the help of a content calendar. When you approve and schedule articles on your blog, don’t forget to also add instructions for sharing them on social networks. Some articles are more viable for Facebook, others may have a stronger impact on Twitter.

Having a content calendar for your blog (single or multiple authors) will enable you to set up the content and social media strategy and fix the errors I mentioned in this article.

Hopefully, more bloggers will start using it when creating content.

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