content curation examples

5 Curated Content Examples to Optimize Your Content Creation Strategy

We’ve talked a lot on this blog about curated content and we’ve given you some of the best practices when it comes to creating quality content from other people’s ideas. Curated content is much more than using other people’s content in your marketing strategy and by the end of this article, you too will believe this.

Content curation has several benefits for your business from creating cornerstone content to maximizing the potential of your content calendar. Remember that your fans, readers or possible clients don’t just want to know what’s new with your business, they also want to know relevant information from your niche. Use curated content to satisfy their requirements.

Curated content can also help you when your schedule is going crazy and you don’t find time for blogging.  We wrote a longer blog post about this, you can read it here: How to Rock at Blogging While on Vacation.

5 Curated content examples for an optimized content creation strategy

If you’re planning to round-up your content creation strategy and optimize it to not have any loose ends, content curation can really help you achieve your goal. As you can see, there are a lot of reasons why you should really look into content curation so we’re going to show you some examples of successful content curation you can use in your content creation strategy.

1. Blog posts where you interview people

When you create blog posts where you interview people, you’re basically using curated content since 90% of those articles’ content is not your own. This type of curated content can help you improve the way how people see you in your niche and can bring a good balance to your content creation strategy.

You can use interview blog posts right after something big happened in your niche and you want an expert opinion, ask readers questions or just to create several blog posts based on expert opinions on niche topics. You can interview people by email, phone or even Twitter.

2. Showcasing your best blog posts

Another good example of content curation is to use your own blog posts. Search for older blog posts with high traffic or with a lot of comments. Curate that content and create a brand new quality blog post to optimize your content creation strategy. You will improve your site structure by creating new links and you’ll allow new visitors to read successful blog posts, making them want more content from you.

3. Featuring other people’s content on your blog

Create blog posts where you feature a collection of links from other relevant blogs. Outgoing links are another important part of the SEO process and making sure you only post quality links on your website is a good start to optimize you content creation strategy.

If you want to make these blog posts more appealing to your readers, use our web service Curately to provide context and to share your own opinion on the subject at hand. It’s easy to use and it allows you to save your content sources for future use.

4. Curated content on Social Networks to boost engagement

Content curation is a process that shouldn’t be focused just on your blog. Seeing how your content creation strategy also includes social media content, why not use curated content to boost engagement? You can post links of interest on your Facebook page or Twitter account to increase the number of likes, shares, retweets your accounts get. Who knows, maybe you can even spark new conversations with your fans. Just be careful when you curate controversial content.

By doing this you will optimize your content creation process on other platforms, not just your blog.

5. Using curated content to establish yourself as an expert

If you’re planning to invest in your personal brand, you’ll want people to see you as an expert. You can do this by creating cornerstone content on your own website or by curating similar content and adding your personal touch.

One interesting strategy to achieve this is to focus only on long-form content curation. Basically, this means that you’re using your blog posts to curate lists of longer, well-documented articles from your niche. This will show people that you’re always looking to learn and you’re up to date with the latest developments in your work field.

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