curated content myths 2016

7 Curated Content Myths for 2016 – True or False?

The Internet is full of so-called experts that know everything about every marketing tactic you ever tried. They will continuously tell you how you’re doing the wrong things and how “that won’t work” without even trying to apply those tactics to their online business.

Some of these people believe that curated content isn’t viable for a content marketing strategy. Then they will go on their Facebook pages and only share “me, me, me” content, driving those pages’ engagement rate to the ground.

Please don’t listen to these individuals. Content curation is being used all over the world as a content creation tool. Depending on how this tactic is implemented, people’s success varies from case to case.

To make things easier, we thought it would be a good idea to address some myths in the world of curated content, to debunk or to prove them right depending on the case. If you’re planning to invest in curated content, please read the rest of this article so you can have a clear image of what content curation can do for your business.

7 Curated Content 2016 myths

The “specialists” we’ve talked at the beginning of this article will probably bring up any of the following myths about content curation, trying to make you to abandon this tactic and opt for their expensive services.

1. Curated content = aggregated content (FALSE)

If you remember well, a few years ago, a lot of websites based only on aggregated content started showing up all over the Internet just like mushrooms after rain. They had some “grey-area” success but ended up in failing dramatically and being shutdown systematically by Google.

Content curation doesn’t have anything to do with aggregating it. If you want to successfully bring curated content to your content creation strategy, you will need to research and estimate the potential impact of the content you choose to feature. It isn’t just some mindless copy/paste you can do in 5 minutes.

2. You’re stealing other people’s content (FALSE)

Another myth brought upon us by the failed experiment of content aggregation. A serious content curation tactic will always ask you to share your own opinion, to use your “online voice” to provide context and tell your story. Content curation isn’t stealing as long as you do this. You’re actually improving the original topic by sharing it with your audience and making it a known subject for more people.

curated content big businesses

Can you implement content curation for big businesses?

3. You can’t implement it for big businesses (FALSE)

News flash: you’re probably doing it as we speak and so are the big companies. Ask any social media managers at the big businesses and they’ll tell you how content curation is a big tool for keeping the fans and readers close to the brand and for increasing the Facebook page or Twitter account engagement rate.

4. Content curation is quick (Depends)

If by “quick” you think that content curation can be done in 5 minutes, then you’re wrong, but if you were thinking that coming up with curated content can be an easy task, you may be right.

The truth is that it all depends on who is doing the content curation and if he uses any web tools for this process. For example, if you want to save time in finding curated content it would be a good idea to use Curately – the web app for content curation. When you sign up on Curately, you can easily add your news sources and add pieces of content to your own blog posts to provide context for your readers.

Don’t forget to make this your content by adding your own opinion, thus transforming the original article.

5. Content curation lacks imagination (FALSE)

It’s exactly the opposite. Some of those so-called experts will try to convince you that content curation is a waste of time and it’s not a creative process. This wrong on more than one level. First you need to research and imagine what your audience would find to be interesting, then you’ll have to create a different blog post by adding your own thoughts.

The research process doesn’t end. You’ll need to always keep your eyes open for any bits of information you can share with your audience.

6. Content curation is an automated process (Somewhere in between)

We’ve talked about Curately – the web app for content curation. While the full process of content curation isn’t 100% automatic, using Curately can save you time by automatically checking your information sources and pointing out relevant content.

There are other tools out there that provide other benefits to your content curation process. You can use as many tools as you like so you spend less time researching and more time transforming the curated content you found.

HINT: Read our article on how to create a quality blog post in under 60 minute by using curated content.

7. If you use curated content you won’t be seen as a thought leader (FALSE)

Like all myths about curated content, it’s actually up to the person who’s doing it. If you’re going just to post third party content on your blog and social media pages, you may have a problem but if you do this while pushing your own content, you’ll improve your personal brand:

  • People will see you as a person who is always looking to improve himself.
  • You can interact with the curated content author and spark conversations.
  • You build credibility in your niche.

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