blogging for mobile devices

Advanced Guide: Blogging For Mobile Devices

Thanks to millennials and other categories of the younger generations, using a mobile device to browse the Internet is seen as a normal thing to do and it’s safe to say it won’t go anywhere anytime soon. More than this, when you add video to the equation you end up with a successful way to reach various types of people.

According to one study, video content will account for 70% of all mobile traffic by 2021. By video content, we’re not talking just video-focused social networks & apps such as Youtube or Vimeo but also background videos on landing pages & embeddable video players on websites and blogs. We don’t know if almost 70% off all people will use mobile devices just for video content but we can be sure that the number of people who use their smartphones, tablets and laptops to browse the internet is going to grow every year.

What does that mean for bloggers? Well, you will need to adapt and apply changes accordingly. Just using a responsive WordPress theme for your blog won’t do too much good. You need a full suite of changes that we’ll cover in the following Advanced Guide: Blogging for mobile devices.

How to be successful in blogging for mobile devices

The good thing about blogging for mobile devices is that most changes you will need to make don’t require a full rework of your blog. There are some steps you can take to make your blog more appealing for mobile users without losing quality and advertising options. Read on if you want to know what changes are needed to be successful in blogging for mobile devices.

Analyze your blog traffic

Many bloggers start reading articles about “mobile apocalypses” for bloggers & websites owners and they will start making changes without knowing if they will end up in something good for their online business. Before you make any decisions, take a good look at your Google Analytics reports and see what’s the percentage of mobile usage for your website. Depending on those numbers you may disregard some changes in this advanced guide. It’s all up to you to make the right changes but a solid report will provide you with great insight.

Change your blog design to be mobile friendly

As you can see, we’re starting slow so you can get acquainted with some minor changes. While websites design isn’t something we’d normally call “minor”, blogging on WordPress makes it easy to change blog templates with little to no trouble. Having a mobile friendly blog theme is a subject well discussed in the past and the WordPress repository is full of responsive themes for your blog. Just make sure to test everything and see how it’s displayed on mobile devices. You can do this by:

  • Using Firefox or Google Chrome browsers inspect functions.
  • Checking if your website is responsive using the Google tool.
  • Browse your blog pages on your smartphone, tablet or laptop.
blogging smartphone content

How to display better content on mobile.

Transform your blog posts

Writing for mobile users translates into a big shift in how you create and deliver your content. You will need to take into consideration the fact that mobile users have smaller screens and don’t really appreciate big chunks of text. Try to break down your text in smaller parts and point out the main idea. If a mobile user has to scroll too much to get to the info, he won’t.

Your content strategy should include some sort of microblogging and focus on trending topics if you want to reach every mobile user category out there and keep him locked on your content. You can use a web app like Curately to discover the hottest topics in your niche, showcase that content and start your own blog post.

If we’re still talking about content, you should also try to implement Google AMP & Facebook Instant articles to deliver faster content to your readers. Search for WordPress plugins that enable you to customize your streamlined content and strip any unnecessary scripts and elements from those pages.

Update your blog ads structure

Having pop-ups and big blog ads simply doesn’t work if you want to target mobile users. They either break the content or your whole website. If you’re using a WordPress plugin to administrate blog ads, see if it has some options for responsive ads.

Using Adsense? Then read how to implement page-level ads. Selling direct ads? Make sure your blog template has a function to resize those images so they can be displayed on mobile devices. If you want, you can take the advanced route and create your own WordPress functions that show different types of ads to mobile users.

Experiment with video & push notifications

Don’t forget to try something new when it comes to blogging for mobile. For example, you should focus in adding more video content (either you create or embed it in blog posts). Google has shown that people who watch video on their phones are 1,6 times more likely to share it with others than TV viewers.

Push notifications is another thing you should try to add if you’re blogging for mobile devices. There are several WordPress plugins that bring this functionality to your blog so why not give it a try. You can send push notifications to your blog readers when you publish new content or when there are new comments on posts they follow. If you’re not too keen on push notifications but you have a niche website and want to blog for mobile, you can create a mobile app.

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