How To Connect With Your Audience To Drive Sales

Creating content and increasing engagement and revenue from website visitors is of primary concern to folks who do business online…

Whether it’s writing blog content that’s revealing of our processes, our market or experience; we’re always trying to engage customers in fun new ways…

Not only does solid content help you build a brand and drive the point of your products and services home, it also gives us a less involved way of creating new sales funnels and lead channels that don’t involve re-envisioning entire marketing campaigns!

After all, Curately was built to give you access to the world’s best content, without having to write it from scratch every single time…  By leveraging good content that’s already out there, you can afford to update your blog as often as you like!

Now, let’s shift our focus to content marketing and engagement… Namely, how to connect with and engage new customers!

Customizing Your Content For Your Clients & Customers

In this article, columnist Daniel Faggella discusses how to get results from all the stages of inbound marketing by creating content that speaks to everyone in your audience.

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What Is a Content Marketing Strategy?

According to Google Trends, interest in content marketing has been on the rise since January 2011. But this should not surprise anyone. We all seem to be awash in content marketing. What’s surprising is that many content marketers don’t have a documented strategy. So, let’s fix that.

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Brands Create More Content with Less Engagement

In this article, Joe and Robert discuss Time’s acquisition of Myspace, Twitter’s opt-in feed change that likely will go “full Facebook”, and research on brands creating more content but having even less engagement, plus rants, raves, and examples.


3 Resources to Help You Publish the Content Your Audience Wants

“Oh no. We have to toss them out,” the bartender said with a sour look on her face as she removed a thin, black straw from her mouth. Four intricate cocktails she just made were lined up in a row in front of her. “All of them?!” her coworker asked.


Visual Realism: The Way to Build Trust With Your Audience

In the era of user-generated content, more brands see value in ditching their polished visuals in favor of a “glitch aesthetic” to create a better sense of realism and, ultimately, to build trust with their audiences.


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