optimize content for mobile

How to Optimize Content for Mobile across Multiple Distribution Channels

We’ve talked a few times on this blog about the importance of mobile optimization for your website or blog, but what about the content you share across multiple distribution channels?

Most articles on mobile optimization focus on website and text content changes but what about the rest of your content you share on all your distribution channels? There’s a big probability that you have a website, blog and several social media accounts, right? What about that content? How do you optimize it over all your social channels?

If you check your Google Analytics account and see that you have a lot of website traffic from mobile users, it would smart to try and optimize your website functionality and content to match the needs of mobile visitors. This rule applies to your other channels and we’re going to tackle them all, but first, let’s start with your website or blog content.

2016 Guide: Optimize content for mobile on all your distribution channels.

Almost all website owners and bloggers stop at website optimization when it comes to mobile devices. Making your website or blog to load faster and deliver responsive ads is a good start but there’s more you can do.

How to optimize your website text content for mobile.

Before you start, get your smartphone and browse your own website. Note anything you believe you need to change. When browsing a website on a mobile device, the user’s attention span is even shorter than using a personal computer. People browse the internet on their daily commute, during breaks or at home when they’re relaxing. Here’s how to optimize your text content for mobile devices:

  • Make the text visible. Choose the best web font for your text. It should allow mobile users to read the whole article without having to squint or zoom in.
  • Use bullet lists. Like we said before, the attention span of a mobile user is limited so try to point out the most important things using lists.
  • Don’t forget about headings. This is a great way to optimize long-form text content for mobile devices. If a user has to scroll a lot to get to the information he was looking for, adding headings to the blog post can catch his attention.
  • Structure your text in chunks. Use short sentences and paragraphs.
  • Create content around a mobile keyword research. People use voice question-based algorithm when they search for something on Google. Create content that answers those questions, make it simple and visible.

Creating content for mobile devices isn’t easy. You need to apply all of the above tips and to come up with blog posts ideas that keep your visitors glued to the smartphone screen.

Using a web tool for curated content like Curately will allow you to find fresh but quality content to share with your audience.

image content optimization for mobile devices

How to optimize images for mobile devices?

Optimizing image content across multiple platforms

If you already optimized your website content for mobile devices, there’s a good chance that you optimized your images as well. This means they will load fast on your website but what about other distribution channels like social networks? Here are our tips for those who want to optimize images for mobile devices:

  • Do your research and find out the most used image sizes for social networks. This will allow people who use social networks on mobile devices to properly see any text you may have on your thumbnails. There are a lot of WordPress plugins that do this and if you’re using some other CMS, you can always use Canva.
  • Make sure your website design is responsive and your images are resized accordingly. You may have noticed that some social network mobile apps such as Twitter and Facebook will open the links within the app itself, without opening the mobile browser.

Optimize video content for mobile devices

If you want to create a stellar content strategy, adding videos to your plan is the way to go. Our recommendation would be not to host the videos yourself and use a third-party website such as YouTube to host and embed videos to your blog or website.

This will allow you to optimize your video content for mobile devices since the third-party service already has the tools to do this.

Your videos will have the right quality and size to be displayed on all mobile devices. You’ll still have to make sure that your video thumbnails and other segments of your video that have text are not posing and problems. Make sure the text is big enough to be read on mobile devices.

If you’re creating video content and plan to distribute it over Facebook, don’t forget that over 35% of this social network’s video content is viewed without sound. This means you should add text to the important parts and don’t forget about body movements.

Can you optimize audio content for mobile devices?

Not many marketers use audio content in their content strategy but for some, this is a game changer. Just think about online radio or podcasts, if it wasn’t profitable to start a business like this, they wouldn’t be so many podcasters, right?

If you plan to optimize your audio content for mobile devices, you should use third-party websites to host your files. Doesn’t matter what podcast hosting services you use for your audio content, they’ll all have tools to optimize and share it on mobile devices.

A good idea is to add audio transcripts to your blog posts. This allows mobile users to easily digest your content since they can do something else and still get the information they were looking for. If you’re a podcaster with a lot of fans on Facebook, you should choose a podcast hosting service that has a shiny player, recognized by the social network so your audio content can be played without problems.

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