local seo quality backlinks

Local SEO: How To Build Backlinks & Trust For Your Business

Opening a local business today is way different than it was a few years ago. You need to put in more effort but the rewards are directly proportional to how much you work. For example, in the past it was enough to open shop and do some small-time promos like offering discounts for people who live near your headquarters and maybe some adverts in the local newspapers or online directories.

Well, things have changed.

You will need to work harder if you want your business to be noticed by the local community but at the same time, you have all the tools you need at your disposal with little to no money involved. Of course your marketing budget should include funds for promotional actions – the following things we’re going to talk about aren’t free but they are accessible.

When you launch a local business, you want to achieve the following:

  • Visibility for your brand.
  • Trust in your services or products.
  • Identification with your niche.

Basically you want the local community to know you exist and always think of you when they want something from your niche. Local SEO is a great tool to enforce your role with the community and make sure you’re always their first choice when it comes to the services you offer.

How to build backlinks and trust for your local business?

If you’re not familiarized with SEO, backlinks are those links that other websites use to point to your business on the internet. These links’ quality vary from one site to the other but are extremely important to your business since they help you rank higher in Google’s result pages for specific keywords, relevant to your niche.

A local business needs quality backlinks from trusted local sources of information or relevant entities for the community. Here’s how to achieve a high trust level and quality backlinks.

Local SEO – Do your research

There’s a high chance that you’re not the first business that offers that kind of services. Your competitors are a good source of research for your own local business. Check out what they are doing to promote themselves in the local community and see if that will also work for your business.

Start making databases of websites, local bloggers and events and look for any mentions of your competition. This information will serve you well in the quest of building quality backlinks for your local business.

Start reaching out to local bloggers

Now that you have a database of local websites and bloggers, start reaching out and offer them something in return for their attention and possible exposure. Don’t just send them some products so you get a mention on their blog or social profiles. If you want to establish yourself as the go-to place for your niche, you’ll need to create long-term relationships with these people.

Analyze their content and see how they can benefit your business. Reach out and provide quality content they can use on their blog. Infographics and videos relevant for their audiences are a great way to spark the interest and encourage them to link back to your website.

Having a blog where you create weekly round-ups of links from local bloggers is another great way to interact with them. You can do this by creating an account on Curately and use the local bloggers feeds to add fresh content on your blog. Make sure you’re linking to relevant articles and add your own opinion. Another option would be to create a resource page with relevant information people can link to so you could build up quality backlinks.

local seo quality backlinks

Join or host events relevant to your business.

Events and Local SEO

Participating in one way or the other to events in your area is a great way to improve your local SEO. You have two main options:

  • Good: participate at relevant local events.
  • Best: organize local events for your niche.

Depending on your niche, you can actively participate at the events in your area or even better, if there aren’t any – organize (or host) the first ones. If your main services are venue related search Facebook for local groups of people who meet occasionally and try to convince them to use your venue. You will get quality backlinks since most of these people will promote your website.

The best option would be to organize your own event and invite local bloggers and journalists but this will take up time and money so it all depends on how big your marketing budget really is. The secret is to continuously do this so you maintain a trustworthy relationship with these people.

B2B mutual benefit

When launching a local business, some people tend to overlook the simplest and most accessible business-to-business solution. Start by interacting with your neighbors and offer them a gift of some sort or the opportunity to showcase their products in your venue with the condition that they do the same.

The same principle applies to your website. You can get quality backlinks from other local businesses just by asking and offering them an exchange of some sort. We’re not talking about link exchange but about creating a long-lasting relationship with similar businesses in your area.

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