microblogging for business

How To Properly Implement Microblogging In Your Content Strategy

Blogging is a viable option for online businesses to add website content and links while maintaining a strong connection with clients, fans and blog readers. But what about microblogging? Is this a suitable option for your content strategy?

It can be.

Microblogging is just it sounds like – really short-form content you publish on your blog or on other social networks. This way of blogging isn’t new since there are a lot of websites where you can host a microblog since 2008.

It sounds easy, doesn’t it? Well, for microblogging to work, it needs to find its place in your content strategy and provide you with quick but visible benefits. To achieve this, you need to have a clear understanding of what are the differences between these two ways of adding content online.

Blogging

  • requires more time spent creating blog posts, researching and proofreading.
  • it’s hosted on your website or someone else’s (guest blogging).
  • allows you to share important information about your business and store it for future visitors.
  • can improve trust and enable you to be seen as an expert in your field.
  • can be used as a way to track progress.

Microblogging

  • spend less time creating content but you need to be thoughtful about what you share
  • it’s hosted on your website or somewhere else (microblogging platform)
  • allows you to share breaking information or news, exchange ideas, interact easier with people
  • enables you to be seen as an expert in your field if you maintain a high level of interaction
  • gets attention for a short period of time.

A smart business owner won’t favorite one or the other but will invest his time in developing both to get all the benefits.

How can you implement Microblogging in your content strategy

There’s one thing about microblogging that you should know – you’re probably doing it right now. Do you use Twitter or Snapchat for your online business? Congratulations, you have a microblog you use to share fresh information with your fans, customers and blog readers. But this doesn’t mean you’re doing it right. You need be to smart and carefully implement microblogging in your business’ content strategy.

Find out what type of microblog is best suited for your business

You need to see where your audience spends the most time and follow them. Do you have a lot of Twitter followers with whom you interact on a regular basis? Then use Twitter. Do you want to share a bit more information? Switch over to your blog. Want to promote more visual content? – Use Snapchat.

As you can see, there are a lot of microblogging options, everyone suited for your business needs. Depending on your niche, choose what’s best to you. If you’re selling B2B products, you’ll probably won’t get as much benefits by using Pinterest or Instagram.

microblogging for business blog

WordPress allows you to use microblogging on your business blog.

Using microblogging on your online business blog

There’s nothing wrong with using company blogs for microblogging… as long as you don’t forget about long-form content. As we talked in other articles, you need these long blog posts if you want to rank higher in Google for targeted keywords. Find the best mix of blogging and microblogging that works best for your online business.

If you use WordPress as a CMS for your business blog, you’ll see that you can publish different types for short-form posts such as audio, photo, aside, gallery, link, quotes and video.

Microblogging is used to share snippets of information or to signal some industry topics that are of use to your readers. If this is the case, we recommend you to try Curately and see how it can help your business. You can use a source as your blog post and use that as a starting point for your micro blog post.

How to use microblogging and social media

As you saw, social media and microblogging have some things in common and seeing how they aren’t the same thing, you should take both into consideration when creating your content calendar. The good thing about micro blog posts is that you can use them in your social media posts as short-form content. Using Snapchat? Add some text or video CTAs to your snaps and redirect users to a certain blog post.

Basically, you can use Instagram, Snapchat or even Facebook Live Video to implement microblogging into your content strategy, just make sure you’re using the 1/3 rule: 1/3 personal, 1/3 business and 1/3 useful information.

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