off-site seo on a budget

On-Site or Off-Site SEO: What’s More Valuable For Your Business? (II)

Last week we took some time and talked about On-Site SEO so we could find out if it’s more valuable for your online business than Off-Site optimization. Some website owners find themselves in the position to choose between these two options and more often than not they make the wrong decision.

Like we said in the previous blog post, if you find yourself in the need of choosing between onsite and offsite SEO, then don’t.

Why? Well because you can’t have one without the other:

  • If you only invest in on-site SEO, you will have a great website optimized for search engines but less people will even know it exists.
  • If you only have an off-site SEO strategy, you will get more traffic to your website but it won’t be continuous and your visitors will soon move one, leaving you with no conversions and a high bounce rate.

Off-Site SEO on a budget.

It would be amazing if you would have huge budgets for SEO but usually this seems not to be the case. People tend to make compromises and want the most out of any budget. While this is not best scenario, it is achievable so read on if you plan to do SEO on a budget.

Off-site SEO should focus on getting the following things to improve your website rankings: links, online trust, social shares.

We already discussed what would be a great onsite SEO plan for people on a budget, but what about offsite optimization? Here’s what you should start with:

Do your research.

Just like the plan we talked about for onsite SEO, you’ll need to start your offsite SEO efforts with research. Use online services such as MonitorBacklinks.com and see where they get their links from. You can find out a lot of things from links going to your competitor websites.

Continue your research by looking for other websites where you can feature quality content and improve your offsite SEO. Don’t forget to add all this data in spreadsheets and keep maintaining them since things change pretty fast in online businesses.

guest blogging links

Do you use Guest Blogging for links?

Start guest blogging.

There are many ways to get good links that point back to your website and guest blogging is one of the most accessible methods of achieving this goal. Don’t think it’s going to be easy and that people won’t expect anything on return. Start by searching for blogs that allow guest bloggers to write for them, make a database and go forward with an outreach campaign.

You’ll need to find other blogs that are relevant to your audience and find ways to feature your quality content on those websites. One way to do this is to create a Curately account, find out the best content sources and trending topics and write your own version.

A successful guest blogging strategy allows you not only to get linkbacks but also establish yourself as an expert in that field.

Get links without guest blogging? Sure.

If guest blogging isn’t your thing, there are also other ways to get links from other quality websites. You can try the following:

  • Using Curately, discover the hottest topics on established blogs then writing your own version of the story by adding valuable insight. After you’ve done this, contact the original author telling them you also wrote about the topic and that they can link back to your article as a valuable resource for their readers.
  • Go to publishing platforms or specialized social networks such as Media, Quora and even LinkedIn and share some of your expertise with people looking for answers. Create a complete profile and point back to your website.

Social Media optimization on a budget.

Even if you like it or not, Social Media has become an integral part of your off-site SEO efforts. Social shares are strong signals of off-site optimization and help your website to rank better in SERP. You’ll need to create solid social media profiles that reflect they way you do business.

A successful social media marketing strategy will allow you to boost online reputation, get more shares and links for your content eventually get more links to your website.

Off-site local optimization.

Do you have a restaurant or provide any other services? Don’t forget about optimizing your online profiles within the local community. Use Google places, Yelp and other review websites to continuously talk with customers and build up reputation.

Having solid local listings will allow consumers to become clients since they will find your business with ease and will be impressed when reading the positive testimonials other people wrote.

In some rare cases, off-site SEO will also consist of blocking bad links and other type of dishonest information about your business. For example you can use Google’s disavow link tool if you discover too many low quality links pointing to your website or you could use review websites to clarify other people’s opinions.

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