onsite SEO business

Is On-Site or Off-Site SEO More Valuable For Your Business? (I)

Many business owners fail to grasp the importance of SEO. Some of them only focus on Social Media Marketing while having an one-page website while others put all their money on optimizing their content.

I said this a few times now…

If you want your online business to succeed, you need to find the right combination of tools and tactics to grow. It’s not about focusing your full strength in one area while disregarding the rest. You need to compromise and adjust your goal accordingly. Don’t forget about new apps and don’t overlook trends.

What about On-Site and Off-Site SEO?

When people talk about SEO they don’t usually make the difference between the two. The truth is you should pay the same amount of attention to both aspects of your business. If you’re trying to see what would be more valuable for your business, the answer is quite simple – both.

What if your budget is limited? Is it better to focus more on just one of the both?

No.

The best option for your business is to find a balance between on-site and off-site SEO. You can’t have one without the other. A perfect optimized website won’t get the same amount of traffic with no off-site SEO.

So, how do you compromise?

I’m going to tell you just that but since it’s going to be a fairly long read, I’ll split this whole text in two articles. Today we’ll focus on local optimization for your website when you’re finances are low.

On-Site SEO on a budget.

Through the process of on-site search engine optimization you’re trying to make your website as search engine friendly as you can. Even if you are trying to optimize your content on a budget, you should still be able to follow these guidelines with minimum effort and finances.

onsite SEO plan

What’s your On-Site SEO plan?

Start with a plan.

Before you can really do anything to your content to make it more friendly for search engines, you need a solid plan. Think about your main domain activity and use Google Trends and other online tools to see what people are searching for. Having all this data will allow you to create a site structure and deliver quality content to those interested in your business.

Make a list of keywords you’d want to invest time and money in. Try to get advice from any SEO experts who can give you a hand. Optimizing your content for the wrong keywords is going to cost you a lot of money.

Create a solid website structure

When you do your research, think about what sections you will add. Will you have an online store? Will you add a blog? Do you want to feature a photo gallery? When you have the answers to these questions, get a a pen & paper and create your website structure.

Having clear and useful internal links will minimize your website’s bounce rate. This means that when visitors come to your online business they will find the information they’re looking for with ease. Internal links also help your On-Site SEO efforts since they will allow you to create inter-related content.

Work on your titles and descriptions

If you’re going to take a look at the SERP (Search Engine Results Page) you’ll see that every result has a Title and Description. This is how a potential customer will see your business online when it’s displayed in SERP. You need to optimize the titles and meta descriptions of your website pages so both search engines and customers have a clear idea of what you do.

HINT: Your meta titles and descriptions should contain the keywords you’re trying to position yourself higher.

This process will consume more time than money. You can do it by hiring a SEO Freelancer or doing it in-house.

HINT: When working on your titles, don’t forget to optimize your URLs so they are clear and easy to understand.

Create quality content.

Adding new pages of content on a scheduled manner will increase your website’s chances to rank higher on SERP… if you optimize it for specific keywords (we’ve talk about this a few moments ago).  Creating fresh but quality content is vital for On-Site SEO but it doesn’t have to cost you a lot of money.

Using a web app such as Curately will allow you to get quality content you can feature on your blog and try to rank higher in Google. Here’s how you do it.

  1. You activate your Curately account.
  2. Research what content your competitors are focusing on.
  3. Discover the best sources for similar content.
  4. With a simple tool, you create quality blog posts from relevant aggregated content.

Small On-Site SEO adjustments that can provide a SERP boost.

If you’re not planning to invest a lot of money in your On-Site Search Engine Optimization, you can make the following adjustments to gain a little bit of SEO traction and allow your content to be found more easily.

  • Use keyword-specific URLs.
  • Improve website accessibility (mobile responsiveness, clear template, easy-to-read text).
  • Image optimization (small-size but quality images with ALT tags).
  • Regular checking of broken links and optimized 404 page.

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