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5 Questions & Answers About The Ideal Blog Post Length

Did you ever ask yourself why some blog posts rank better than others? We’re also curious to see what posts rank higher in Google and what factors come to work in the crawler’s algorithm. After a few hours of research, we come to understand the importance the blog post’s length.

People are asking if there is an ideal blog posts length since some high-ranking articles fall in the same pattern. What do you think? Do your blog posts need a specific word count to achieve and ideal blog post length?

There isn’t a simple answer to this question. While studies have shown that longer blog posts are ranked higher by Google, low-word-count articles also have the potential to reach the first page of search engine results. As you may have guessed, the answer is more complicated and it brings up other questions we’re going to answer in this article.

5 Questions about ideal blog post length get answered

Before answering any questions, we have to understand that the length of blog posts isn’t the only factor to be taken into consideration when you’re trying to analyze your SERP rankings and social shares. We need to bring other variables to the equation such as: time spent reading, accessibility, structure, message and others. Now that we understand this, let’s answer some questions about the ideal blog post length.

1. Is there an ideal blog post length to encourage social shares?

It seems so. Buffer did a blog content audit for their own product and find out that blog posts around 1,600 words tend to get more shares than others. While there still are a lot of things to be taken into consideration, this blog post length seems to be an optimal starting point for blog. Why? Even if 2,000+ words blog posts get more shares, the 1,600 words length is the limit where you can be sure that your readers got all the important information from your blog post. Another thing you should consider is the length of your blog post title – 6 words seem to work best since people tend to read the first & and last 3 words of longer blog posts titles.

blog post length social shares

Blog post length influences social shares? – source: bufferapp.com

2. How does time influence the length of a blog post?

Medium.com published a study where they pointed out that the ideal length of a blog posts is 7 minutes long. While this doesn’t give you an insight about the word count of blog posts, it’s still valuable data and can help you find out what’s the ideal blog post length for your writing style.

After you write a blog post, read it for yourself and see how much time you spend doing this.

3. Do images in blog posts influence rankings and social shares?

Images play an important role in your quest to rank higher in Google and get more social shares. Almost every high-ranking blog has one image for 350 words in their blog posts according to Hubspot so adding visual content is a must. Blog posts images influence your rankings because:

  • They encourage the reader to spend more time on the page.
  • Powerful images can increase the blog posts shareability factor.
  • You can improve your page SEO by taking advantage of image alt tags.

4. Is there an ideal blog post length to rank higher in Google?

There isn’t a magical word count to give you an answer but long blog posts tend to rank better in SERP. Web crawlers like long articles because they can understand better the content on that page and can attribute a quality factor to the blog post.

But this isn’t always right. While longer blog posts are higher quality because the amount of time and research it took to create them, there are also other factors added to the mix. Your blog niche and reader profile seem to matter. Long blog posts can get a lot of social shares and backlinks in one nice while smaller ones behave better in other niches.

5. How does text structure influence long blog posts?

Alongside readability the structure of your long-form blog posts is really important. Start by thinking about big idea blog posts for your niche and why people would care about those sections. Always add your opinion and share what’s your experience related to the subject (stories work better).

If you come up with really big subject for which you’d have to write 3000+ words blog posts, try to structure them in smaller articles. There’s nothing wrong in writing a series for certain subjects.

When writing long-form blog posts around 2,500 words don’t forget about keeping your readers entertained. Our advice is to create your blog posts with Curately and insert snippets and links to other relevant resources. You can mix these with headers and bullet points to keep your readers on the page and break that 7-minute rule when it comes to their focus.