social networks influencers

Social Media Networks & Apps Influencers Need in 2016 (I)

I’ve been pondering the idea of writing this blog post earlier during the year, where everyone was promoting their predictions for 2016. I decided not to do that because I was a bit doubtful about some apps’ success in Social Media marketing. 3 months have almost passed from 2016 and the social media networks & apps list seems to consolidate by itself.

We will be talking about new ways to promote content on already existing social networks and using social media apps to further establish your role as an online influencer. Just as a quick not, when I’m talking about influncer marketing, I’m referring to marketing based on key individuals rather than market as a whole.

I believe this Social Media Networks & Apps list for influencers is going to be a long read so I’m splitting it in two main articles.

Recommended Social Networks for influencers.

When talking about social networks, I can’t say I have noticed any rising platforms. The “social share” seems to still be divided between the usual networks. While this isn’t something new, I see it as a good sign since I value stability. These things being said, let’s see how influencers can use the following social networks to build audiences and increase conversions. When reading the following text, please note it may not apply to your niche. I wouldn’t recommend food bloggers to focus on the same social networks as tech bloggers and viceversa.

Facebook

The social behemoth remains on his high horse in 2016. Facebook is even trying to get a slice of that delicious video content cake Google has been hoarding up all this time. My honest opinion is that Facebook’s tactic to do so is extremely bad. Regarding to video content, Facebook users and pages who are successful mainly use stolen content from Youtube channels. of course there are some exceptions, but I’m talking about the majority. At this moment, Facebook doesn’t have a way of paying content creators for video content but things are set to change in the near future.

Influencers should focus on building audiences and actively talking to their fans. Even if you can’t reply to all Facebook fans, you should focus on replying to some of them and interacting with the fan base. Facebook is a great place for influencers in 2016 since it just release live video for its users.

Youtube

I’ve always seen Youtube as a social network and not just a place to watch videos. I still believe that influencers should focus on creating video content on Youtube. This works extremely well in some niches such as Fashion, food & drinks, IT, beauty, etc. If you don’t have a niche, you can still become and influencer by creating personal content such as vlogs or other type of videos. Just build your audience, interact with the people who take time and provide feedback and raise that subscriber count.

If I would need to chose between these two main Social Networks, my personal goal would be to pick Youtube but I can’t deny that Facebook has its merits. Video content is going to be at least as important as it was in 2015, if not bigger.

When creating video content on Youtube, influencers should try to adopt the best practices and don’t disregard the latest trends in video editing and creation. There’s a high chance that your viewers really enjoy a video format they see on other channels so it won’t be a bad a idea to do some research and see how you can improve.

Twitter

Due to some recent rumors, I think Twitter is losing traction compared to the other players in Social Media. If they don’t come up a way to add something new to their network, they will soon start to lose users worldwide. Even so, Twitter is most successful in the US and its success varies from country to country. Facebook and Youtube have strong presences in almost every country around the globe, something we can’t say about Twitter.

As a influencer I would use Twitter as a way to share my content, find similar individuals as myself and start building relations with them. I would also find it an easy way to interact with brands without going to the regular business channels. This sets Twitter apart from Facebook or Youtube, where people mostly spend time to consume content, not to interact with brands or other influencers.

social-networks

Instagram

Instagram is going to make some big changes to the way it displays content to its users. I don’t know if it’s a bad thing but social media specialists started doubting this practice similar to the way that Facebook creates its story feeds. On the blog post from Instagram, they’re saying this change is needed since users don’t view a high amount of their feed, somewhere around 70%.

Nevertheless, influencers should use Instagram and its tools to continue building their audience and to increase conversions for them (or clients). The new feed algorithm seems to favorite influencers so start producing content and publishing it here! I would use the social network as a gateway for fans to my normal life, while being careful to promote my products. As I said before, there are some social networks that work better than others for some influencers.

What do I mean by this?

While it’s always nice to have an Instagram account and add content, some influencers such as B2B individuals or even tech bloggers will have some trouble if they’re looking to increase conversions using Instagram. The same thing applies to advertisers who buy ads on Instagram. There are some topics that work better than others.

Pinterest

As we further develop our list of social networks for influencers in 2016, we’re getting to more niched points of interest such as Pinterest. As this study shows, the social network is used mostly by women so it may be of more interest for influencers who have a women at their fan base core. You can promote your content by pinning relevant images but you can also develop your personal brand by interacting with users and participating in community boards.

Pinterest is also a good source of content for influencers. If you find yourself not coming up with content ideas, try searching Pinterest for items relevant to your niche.

LinkedIn

LinkedIn is somehow at the opposite side of the social networks map comparing it to Pinterest. This social network is mostly used by B2B or HR influencers. Adding content on LinkedIn and getting positive reactions from the community is a great way to grow your personal brand. Influencers from other niches can also use LinkedIn as a way to reach interested people by creating a solid profile and showcasing their achievements.

You can even use the LinkedIn ads system to get to possible interested advertisers who would want to get their product promoted by influencers on other social media platforms.

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