blog ads conversion rate strategies

5 Smart Strategies To Increase Blog Ads Conversion Rate

Some people will tell you that certain types of blogs convert better when it comes to blog ads, but is that really true?

I’m saying it doesn’t.

A high blog ads conversion rate shouldn’t have anything to do with your blog’s niche. To have a successful network of blog that bring you income from ads, you need to follow simple guidelines from advertisers and apply some smart strategies while you keep adding quality content. Just because you write about types of pianos on your blog and someone else has blog posts about laptop reviews, that doesn’t mean your blog ads conversion rate has to suffer.

There are other factors that will increase ads revenue but your niche shouldn’t be one of them.

What else then?

If you feel that your blog ads can convert more or you just want do audit your advertisement strategy, read on because I’m going to share with you some nifty tips and tricks to do just that.

5 Smart strategies for those who want to increase blog ads conversion rate

Before we can talk about recommendations, we should at least mention the biggest mistakes you can make when it comes to blog ads. For example, try to avoid the following:

  • Showing excessive ads above the fold.
  • Having auto-playing ads (even if they’re easy to find).
  • Displaying excessive full-screen ads (floating, interstitial).
  • Promoting blog ads as content (such as related posts under the article or in the sidebar).
  • Splitting your content in a lot of pages so you get more blog ads views.

I know there are probably some other ways people use to trick people in clicking ads. Try not to do this since it may result in your websites being banned from Google or other advertisers. Instead of finding ways to fool your audience, take the smart route and apply the following tactics to increase your blog ads conversion rate.

1. Take advantage of how people read internet pages.

An old study (still accurate) from Nielsen Norman Group shows that people use a F-shaped pattern for reading web content. This means that they’ll start from the left-top side of your site in an horizontal manner then down and horizontal again.

f-shaped pattern web content

How people read web content. Image source: nngroup.com

Try to use this in your advantage and place blog ads in these areas to make them easier to see and fight banner blindness. The same study shows that vertical banners convert better when added to the left side of your website.

2. Serve your readers relevant ads.

This should be done by the advertising platforms such as Google Adsense but there are some cases when you decide to sell direct blog ads instead of using Google’s (or other advertiser) services. If you choose this option, try to place them only on relevant pages.

If you’re just adding them to every page of your website, you blog ads conversion rate will start to decline since people aren’t interested in clicking on them and you’re just praying for some stranded clicks.

3. Choose simple blog ads designs with powerful CTAs

Before publishing blog ads analyze their design. Some advertisers don’t really care about design and don’t really know about the psychology behind a good ad. Try to avoid ads that have a lot of images, options, irrelevant text or bad CTAs.

The smart way to do this is to publish simple but bold blog ads that have a clear brand name, headline, product and simple but strong Call-to-Action. As a blogger you can’t really influence how designers make these blog ads but you can choose to display them or not.

Think of it like this – if you’re going to display an ugly ad that confuses your readers, they’ll won’t click on it, your blog ads conversion rate will go down and they’ll always remember those annoying ads on that website.

4. Provide quality content for your readers.

This is one of the most important things to do when you display blog ads. You’ll need to come up with quality content in a timely manner so Google Adsense and similar services can better display targeted ads to your audience. There are several ways you can do this:

5. Use the right typography for your content

Not only your blog posts content influence the reader’s mood and desire to click on blog ads. According to a 2012 study from The New York Times, using the right typography can encourage your readers to take specific actions. Over 45,000 people unknowingly participated to this test where the following fonts were used: Baskerville, Computer Modern, Comic Sans, Georgia, Trebuchet, and Helvetica.

Baskerville was the font that made people agree with the test statements while Comic Sans was the most disliked and disagreed with.

Using the right typography for your blog posts and ads can lead to an increased conversion rate for blog ads.

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